The great moderators stand out! And they are crucial to keeping people in a room. The room name peaks the interest and drags me in, it’s the moderator that will keep me there. The competition is high!
If I turn up to a face to face seminar and it’s boring, I’ve made the effort, I’m unlikely to leave, just in case something good happens. Even if I turn up to a webinar, I may leave if it’s not great, but on clubhouse, 30 seconds of feeling bored and I start lurking round the lobby looking for something else to move to. Not only that, my contacts are constantly pinging me into rooms, I get a ping and in that second I have to decide, “do I stay or do I go”.
Our attention spans are poor! Keeping that attention is a skill. Great moderators achieve it.
Stop Long Pitches!
You’ve got that person who raises their hand, starts to speak. They’re on a stage. They’ve got an audience, they’re been invited to speak, they have a question to ask, but first, they do their pitch. It’s boring, I’m in the audience, I don’t want to hear this pitch. This is the point I start browsing the lobby to see what else is out there. More than 30 seconds and you really risk losing people.
Great moderators, invite people on stage, take a look at their bio then introduce the speakers themselves. This is great, not only does it stop those boring pitches, but it feels welcoming. I’m now up on stage feeling like the moderators are actually interested in me. I’ve heard some moderators do this so well, where they sound genuinely interested and impressed by the speakers bios. That is the mark of someone who is truly out to build relationships and make a great experience.
You’re not that Famous
Don’t assume people who enter your room know who you are. There is nothing more off putting than a moderator who declines to introduce themselves as “everyone already knows who I am”.
You may have heard your pitch before, but these people have come into your room because they are interested and they may not have been there from the start. Welcome new people, a 10 second pitch is not going to kill you and will be welcoming to your audience.
Listen and Learn
The best moderators are those who are clearly learning as much as they’re sharing. Even those who are already experts in their industry. Hearing someone talk about what they are learning and celebrating a great point made by someone else is so much more engaging that listening to the “expert” who only wants to be asked questions.
Insisting you’re the expert and people should queue just to ask questions will quickly put people off. Unless you really are an expert with some type of celebrity status, you’re unlikely to be inviting and engaging if you’re not getting involved in the conversation.
Invite People to Speak
Don’t just wait for people to raise their hand. Invite them to speak. Even if they’re not ready to speak yet, it’s welcoming. An invite tells them you welcome their input. Many people are not comfortable raising their hand and that invite will really benefit them.
In the same vain, don’t keep requesting. When they hit “maybe later” respect their reply, respect that they will raise their hand when they are ready. Remind the room that anyone is welcome to speak and raise their hand, this will be enough to prompt someone who wasn’t ready but now is. Don’t single someone out who has hit the “maybe later”, by all means welcome them and respect that they are only listening, but don’t insist they come up to stage.
Name your Clubhouse Room
Yes, like the title of anything it has to hook. Your title needs to talk to your target audience, jump out at them in a crowded lobby and make them join.
Moving on is easy, your hook tells me what I’m going to get out of the room. That’s a challenge. People are not always going to join your room at the beginning. Unlike a conference where people all come, take their seats and prepare to listen, on Clubhouse they are jumping in and jumping out. The hook wont hold onto them for very long, you need to keep the attention.
Keep the Conversation on Track
The best moderators control the conversation. When someone takes things in the wrong direction or takes over the floor, the moderator needs to be the one to pull it back. Keeping an eye on the room, ensure everyone has the chance to speak are crucial skills for a moderator.
Refresh the Room
Attention spans are short, people come and go. Refresh the room has a couple of purposes, a quick reminder of who you are (don’t forget you’re not that famous) why you’re there. It helps bring the conversation back on track as well engaging the new audience.
It also has a practical purpose, “pull to refresh” (PTR), a quick swipe down will ensure your screen is accurately showing who is in the room and who is on the stage. Remind the audience of this. Particularly at the moment, there are a lot of people new to Clubhouse, not everyone knows how it works.
Most of all enjoy it! The opportunities are endless. Start a room and try it.